Research on World Agricultural Economy

Farmers’ Decision to Develop Agricultural Tourism in Vietnam

Quyet Thang DAO

School of Economics and Finance, Thu Dau Mot University, Ho Chi Minh City 70000, Vietnam

Thi Yen Le

School of Graduate Studies, National Economics University, Hanoi City 10000, Vietnam

DOI: https://doi.org/10.36956/rwae.v7i1.2671

Received: 24 August 2025 | Revised: 30 September 2025 | Accepted: 10 October 2025 | Published Online: 11 February 2026

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Abstract

Agricultural tourism has become a potential pathway toward sustainable economic development, particularly in countries with strong agricultural foundations and favorable tourism conditions. Beyond its economic contributions, agricultural tourism plays a vital role in enhancing livelihoods and social welfare. Nevertheless, its development still faces several challenges that call for deeper investigation to design more effective strategies and policies for promoting this sector sustainably. The study aimed to quantify the influence of various factors on the income of farming households involved in developing agricultural tourism models. It also assessed how this income impacts their decision to pursue agricultural tourism in Vietnam. Data for the study were collected through a survey of 549 farming households participating in agricultural tourism development nationwide. To achieve the research objectives, the researchers employed the Ordinary Least Squares (OLS) regression model and the Logit model. The findings indicate that the factors affecting the income of farming households vary in their influence. The most significant factor identified is the quality of agricultural land used for tourism development (Land), followed closely by the households' experience in developing agricultural tourism models (Expert_Tour). Additionally, the study predicted the likelihood of surveyed households continuing to develop the agricultural tourism model based on the income generated from this initiative. Based on these findings, the authors proposed strategies to enhance the development of agricultural tourism, aiming to establish it as a sustainable livelihood strategy for households, particularly in rural areas.

Keywords: Agritourism; Sustainable Livelihoods; Income; Employment; Livelihood Strategies

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