Research on World Agricultural Economy

Adapting to Dynamic Market Conditions: Optimal Resource Allocation and Organizational Innovation in Agricultural Enterprises

Shanshan Zhang

Department of Hospitality Management, Graduate School, Lyceum of the Phillippines University, Manila 1002, Phillippines; School of Big Data and Intelligent Engineering, Yangtze Normal University, Fuling, Chongqing 408100, China

Daryl Ace V. Cornell

Department of Hospitality Management, Graduate School, Lyceum of the Phillippines University, Manila 1002, Phillippines; Department of Hospitality Management, Graduate School, Polytechnic University of the Philippines, Manila 1016, Phillippines

DOI: https://doi.org/10.36956/rwae.v7i1.2659

Received: 21 August 2025 | Revised: 4 September 2025 | Accepted: 12 September 2025 | Published Online: 5 February 2026

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Abstract

This study focuses on resource optimization and organizational innovation within agricultural enterprises operating under dynamic market conditions. It employs a mixed-methods research approach to conduct in-depth investigations of 41 different types of agricultural enterprises. The research systematically analyzs resource allocation patterns, organizational innovation practices, and their interaction mechanisms in dynamic market environments. The research reveals significant efficiency differences and structural problems in land, human resources, and capital allocation among traditional agricultural enterprises, with large enterprises demonstrating substantially higher Data Envelopment Analysis (DEA) efficiency values (0.782) compared to small enterprises (0.536), where low proportions of technical personnel and singular financing structures constitute the primary factors constraining resource allocation optimization. Modern agricultural enterprises have achieved a transformation from experience-driven to data-driven approaches through technology-driven organizational changes, with smart agriculture technology application rates reaching 78.3% and decision-making efficiency improving by 35%. Industrial integration has created new development opportunities for agricultural enterprises, with agri-tourism integrated enterprises generating 42.6% of total revenue from integrated business operations, demonstrating outstanding performance in service standardization and customer satisfaction by leveraging international hotel management practices. The research conclusions provide important theoretical foundations and practical guidance for agricultural enterprises aiming for sustainable development in dynamic market conditions, offering valuable policy insights for promoting agricultural modernization and rural revitalization.

Keywords: Dynamic Market Conditions; Agricultural Enterprises; Resource Optimization Allocation; Organiza‑ tional Innovation; Industrial Integration; Technology‑Driven; International Hotel Management

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