Research on World Agricultural Economy

Reducing Tourism Leakage through Agricultural Linkages: The Role of Agro-Tourism in Economic Retention in Diebu County, China

Lujie Zhang

School of Housing, Building and Planning, Universiti Sains Malaysia, Penang 11800, Malaysia;  School of Shidai Tourism and Aviation Management, Haikou University of Economics, Haikou 571127, China

Shida Irwana Omar

School of Housing, Building and Planning, Universiti Sains Malaysia, Penang 11800, Malaysia;  School of Shidai Tourism and Aviation Management, Haikou University of Economics, Haikou 571127, China

DOI: https://doi.org/10.36956/rwae.v6i4.2070

Received: 28 April 2025 | Revised: 28 May 2025 | Accepted: 9 June 2025 | Published Online: 5 September 2025

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Abstract

Agro-tourism has emerged as a promising strategy to enhance rural economic development by linking agriculture with the tourism sector. In Diebu County, however, high tourism leakage in the accommodations sector limits local communities’ ability to benefit from tourism-driven growth. This study explores how agro-tourism can reduce tourism leakage by strengthening connections between local agricultural producers and the accommodations sector. It investigates factors influencing economic retention and identifies opportunities to integrate local agriculture into rural tourism supply chains. A qualitative case study approach was used, with data collected through semi-structured interviews with accommodation providers, community leaders, and government tourism officials. Thematic analysis revealed a strong interest in local sourcing, but also challenges such as unreliable supply, limited coordination, and inadequate policy support. Nonetheless, emerging examples of informal cooperation and farm-to-table practices illustrate the potential of agro-tourism to enhance local economic benefits. Theoretically, this research contributes to the understanding of tourism-agriculture linkages in rural development. Practically, it provides insights for designing policies and programs that promote collaboration between the agricultural and tourism sectors. In conclusion, agro-tourism presents a viable pathway to reduce tourism leakage and support inclusive economic development in Diebu County.

Keywords: Agro-tourism; Tourism Leakage; Economic Retention; Rural Development; Agricultural Linkage

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