Research on World Agricultural Economy

Urban Farming Success: Insights on Entrepreneurship, Motivation, Personality, and the Role of Islamic Worshipful Entrepreneurship

Istiqomah

Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto 53122, Indonesia

Lilis Siti Badriah

Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto 53122, Indonesia

Wiwiek Rabiatul Adawiyah

Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto 53122, Indonesia

Bambang Agus Pramuka

Faculty of Economics and Business, Universitas Jenderal Soedirman, Purwokerto 53122, Indonesia

DOI: https://doi.org/10.36956/rwae.v6i3.1749

Received: 19 February 2025 | Revised: 29 April 2025 | Accepted: 14 May 2025 | Published Online: 15 July 2025

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Abstract

This research aims to explore the relationships between entrepreneurial attitudes, motivation, personality traits, and urban farming entrepreneurial model, specifically focusing on the moderating role of Islamic Worshipful Entrepreneurial Intention (IWEI). The focus of this study is comprised of individuals who are involved in urban farming registered as members of an Islamic philanthropy foundation throughout Indonesia. The process of gathering data involved disseminating questionnaires via two separate channels: offline distribution and an online platform facilitated by Google Forms. To evaluate both the direct and indirect impacts, as well as moderation, the analysis primarily utilized Jeffreys's Amazing Statistics Program (JASP). The findings reveal positive associations between entrepreneurial attitudes, motivation, personality traits, and entrepreneurial model. Furthermore, we identify Islamic Worshipful Entrepreneurial Intention as a significant moderator that influences the strength of the relationships between these variables. This research contributes to the existing literature by introducing Islamic Worshipful Entrepreneurial Intention as a novel factor that moderates the relationships between critical entrepreneurial components. The incorporation of IWEI adds a unique perspective to the understanding of entrepreneurial behavior and models. The study suggests that fostering Islamic values and intentions in entrepreneurial endeavors can significantly impact the development and success of entrepreneurial models. Practitioners and policymakers should consider the role of IWEI in designing effective strategies to promote entrepreneurship. The research highlights the significance of integrating Islamic values into entrepreneurship, emphasizing the potential positive impact on the community. This approach promotes ethical and socially responsible entrepreneurial practices.

Keywords: Urban Farming; Entrepreneurial Attitudes; Entrepreneurial Motivation; Personality Traits; Entrepreneurial Models; Islamic Worshipful Entrepreneurial Intention (IWEI)

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