Zhu, Bing, Ping Xu, and Ke Wang. “A Multi-Group Analysis of Gender Difference in Consumer Buying Intention of Agricultural Products via Live Streaming”. Research on World Agricultural Economy 4, no. 1 (February 27, 2023): 25–35. Accessed May 11, 2024. https://journals.nasspublishing.com/index.php/rwae/article/view/789.