Senyshyn, O., O. Kundytskyj, R. Khich, M. Goryn, N. Chopko, and M. Zamroz. “Applying Marketing Strategic Planning Tools to Evaluate the Growth Potential of Ukraine’s Dairy Industry”. Research on World Agricultural Economy, vol. 6, no. 4, Aug. 2025, pp. 526-4, doi:10.36956/rwae.v6i4.2374.