Senyshyn, O., Kundytskyj, O., Khich, R., Goryn, M., Chopko, N. and Zamroz, M. (2025) “Applying Marketing Strategic Planning Tools to Evaluate the Growth Potential of Ukraine’s Dairy Industry”, Research on World Agricultural Economy, 6(4), pp. 526–546. doi: 10.36956/rwae.v6i4.2374.